ENGLISH

Blue Ant Media: The audience is discovering linear channels through free streaming

Maribel Ramos-Weiner| February 14, 2024

Julio Sobral: Brazil and Mexico already understand a little about programmatic advertising

Blue Ant Media has only had FAST channels in Latin America – Love Nature – for only two years and they are present on large platforms such as Samsung, LG, Hisense, Pluto TV and they are very open to local associations, “except with telcos that have not yet entered that part” comments Julio Sobral, VP of Channel Distribution for the US and Latin America of the company. In the US, the company’s FAST bet is already four years old.

He adds that they observe that both in the US Hispanic and in the region the audience is discovering linear channels through free streaming.

“We know that the audience is discovering them, there is viewership and engagement, but the transition from paid media (with advertising) is not yet there. But we see how Brazil and Mexico, where YouTube and Facebook are very popular, already understand a little about programmatic advertising. There we do see that the transfer of investments is arriving. We are very happy to enter the Latin American market with FAST, but we also have this global business: in Australia and New Zealand with four channels; throughout Western Europe and now entering the Middle East, a little more than 30 countries,” he says.

He indicated that they have two channels on ViX USA: Love Nature and Homeful Español. This last channel also joined Samsung in Mexico and Brazil.

Sobral also mentioned that the company is looking for international producers to make co-productions and Latin America is one of the territories considered. “We have networks interested, not only in licensing our content but in co-producing and developing together. We are open. We have more than 7 thousand hours, precisely for that reason, for co-productions and acquisition of third-party libraries,” he concluded.

Watch the interview with Julio Sobral from Blue Ant Media

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image