ENGLISH

beIN SPORTS launches viral campaign with the spot GAMECHANGER

Maribel Ramos-Weiner| March 28, 2014

The GAMECHANGER has helped give the notorious vuvuzela a new purpose and function

beIN SPORTS, in conjunction with TBWAChiatDay NY, has launched the GAMECHANGER video along with the hashtag #beINgamechanger as part of a campaign to connect with soccer fans and give them the chance to proclaim their love for the game and reclaim their TV sets when denied the remote. Furthermore, the network has launched the website {beINgamechanger.com}, where fans can watch the making of the device, learn more, and find out how they can get one of their own.”GAMECHANGER was developed as a tool for beIN SPORTS to connect with its loyal fan base in a fun and innovative way,” said Juan Ochoa, marketing director of beIN SPORTS USA “The vuvuzela is an iconic image for soccer fans. With the GAMECHANGER, beIN SPORTS hopes to engage with the network’s fans and have a bit of fun, whether it is in their own home or at the local bar.”However, beIN SPORTS didn’t just create a utility for fans. The GAMECHANGER has helped give the notorious vuvuzela—the blowing horn instrument that generated “buzz” during the 2010 World Cup in South Africa—a new purpose and function…for good! By using sound waves, the vuvuzela changes the channel to beIN SPORTS simply by pointing and blowing at any TV cable box. In more detail, this special vuvuzela is engineered with Arduino technology, an open source prototyping platform. It has a mini-microphone that picks up the GAMECHANGER’s unique sound signature. Then, a 32-bit micro-chip sends an IR LED signal to TV cable boxes with the command to change the channel.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (31)