ENGLISH

BBC Studios: We make multiplatform content packages with two launches for first screens

Maribel Ramos-Weiner| July 10, 2018

David Hanono BBC

As part of their strategies, BBC Studios Latin America opened its portfolio to new platforms, aiming for their contents to be consumed on any screen. That is what David Hanono, SVP, Sales and Digital at BBC Studios Latin America/US Hispanic, assured.

“We have closed different packages with hundreds of hours of content for digital platforms; in Argentina, we closed some and in Mexico the offer is open. It is the same if they want to fill them with hours on programs on nature, science, music, lifestyle, etc., with the aim to extend their brands, but using the branded content BBC offers. They choose the content and we add two launches for it to be the first window,” commented the executive.

He explained that this allows them to be partners of the digital platforms and with that “offer them new things in different genres because we know there is a focus in many markets on how to fill those screens. We extend this to anyone who has pay TV, digital and TV everywhere. We want clients to offer their audiences the best of the BBC.”

To end, he assured that Mexico is one of the key countries in their strategies and that is why they are preparing the Mexican version of contents like Top Gear, as well as presenting others for this market.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image