BBC Studios en MIPTV
Diversity and inclusion in drama programming were the issues addressed by Miranda Wayland, Head of Creative Diversity, BBC, within the framework of MIPTV. Wayland, who debated the topic with Richard Middleton, editor of TBI (Television Business International), noted that the network is allocating 102.1 million pounds (more than US$ 140 million) of its current TV budget for productions and content that are diverse and inclusive and who are requesting 20% off-screen diversity for new assignments form producers. This initiative will be developed in three years (2021-22 to 2024).
Wayland highlighted that her position was created recently, and is specifically focused on content output, supporting new assignments, and working with suppliers. “The aspiration is to achieve greater representation, to ensure that our audience is reflected in our content. What is really important is that her role lies in the board of commissioners, so you have a great overview of what is coming and we can help them with information when they’re making decisions,” said Wayland.
She noted that since they announced the initiative, they have seen an increase in the diversity of production companies, some of which had not seen the BBC as a destination to bring their best ideas. They have also seen an increase in understanding of what diversity is and how to represent it in an authentic way or how to achieve greater diversity of ideas through content. “Obviously drama is crucial to bring to life those stories that we all want to see. Diversity gives storytelling a great advantage, it gives it the flexibility to show a different angle,” she said.
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