Manuel Abud Azteca America 2
A perfect combination of content and distribution were the attributes Azteca America highlighted in its most recent Upfront event in New York.
“We have publicly revealed what it now implies to be part of HC2. HC2 is owned by Philip Falcone, a public company focused on the development of the broadcast company. They believe in air TV. They are developing amazing facilities, more than 140 stations, more than 400 licenses. This is a marvelous combination for us because we have an owner that is 100% focused on distribution in this country and to a partner –after all, Azteca continues to be our partner— that keeps generating marvelous content and now doesn’t have the distraction of worrying about Azteca America. They will keep producing content and we continue to have access to that content,” commented, satisfied, Manuel Abud, president, and CEO of Azteca America.
Regarding the launch on open TV of AZ Corazón, he said it is estimated to take place in October. “We have such a broad distribution platform that we can actually launch it next week, I want to do it in a more organized way, launch it in October. The channel already exists, the most difficult part is ready. Today, I have distribution the following day. We just have to see which markets we can launch it in and we are ready.”
He also highlighted the strategic and long-term vision of the network’s new owners.
“According to Philip Falcone from HC2, content topics and TV in Spanish are new. He believes in the market in Spanish. When we did the first presentation to sell to the company, I immediately understood. I think that here we combine their mentality, knowledge, and investment in the telco and distribution world, with Azteca and Azteca America’s assets. Our executive team will complement in a very important manner what he is doing in broadcast,” he added.
He expressed they are satisfied with the counterprogramming strategy they are applying and with the presentation of alternatives compared with what competing networks in the Hispanic market are offering.
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