U.S. HISPANIC
Azteca America presented a slate of returning favorites and new shows during its Upfront
Maribel Ramos-Weiner| 16 de mayo de 2019
La Fortaleza
A refresh of the Azteca America brand will soon launch with a new tagline, “Azteca Uno, Todo Somos Uno,” meaning “We are All United as One,” capitalizing on the network’s long-standing relationship with the U.S. Hispanic audience.
AztecaMás, Azteca America’s OTT platform, will expand from a smart TV app into an authenticated app for mobile users, providing greater access to viewers who want content on-the-go.
Also, it has recently partnered with beIN SPORTS USA to represent media sales under one unified force in the US. The partnership marks a television network milestone as Azteca America leads media sales for beIN SPORTS’ English, Spanish-language TV channels and beIN SPORTS CONNECT, the live streaming platform, to cover advertisers and clients under one umbrella on an exclusive basis.
“As we enter the 2019-2020 upfront, we are well positioned to serve up a highly-coveted audience to our advertising partners. As a sales organization, we remain steadfast in our approach to be consultative to our clients and provide the resources to understand the audience and connect with the audience,” said Craig A. Geller, EVP HC2 Network Inc.
Azteca America continues with its counter programming primetime strategy with Escape Perfecto, the fastest growing game show program at 7pm in Spanish during the month of March 2019 with adults 18-49, driven largely by males 18-49. Fans can also expect the return of the network’s longest-running franchise series, Al Extremo, as well as the return of La Academia, the hit music reality show now in its 26th season.
A strong new programming line-up introduces La Fortaleza, a reality game show of intense family-friendly sports and reality survival competition, as well as Game Center, a fast-paced magazine style show that highlights competitive video gaming and offers rich entertainment content on eSports and the gaming scene. Ritual also joins the line-up, a docu-reality series following stories told through the art of tattooing.
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