Love, betrayal, ambition, and desire can all be found in the new telenovela Prohibido Amar (90×60′), production of Azteca. Starring Rossana Nájera, Marco de Paula, and Fernando Ciangherotti, the daily drama premieres Monday September 29th at 11am/10am CDT on Azteca America. Based on the Colombian telenovela by Caracol TV, La Sombra del Deseo, Prohibido Amar is produced by Rafael Urióstegui (Mujer Comprada, Cielo Rojo) and was written by renowned actresses María René Prudencio and Carmen Madrid, icons of Azteca anthology series and telenovelas. Prohibido Amar tells the story of Gabriela Ramírez (Rossana Nájera), a beautiful and successful fashion designer married to the owner of her company, Ignacio Aguilera (Fernando Ciangherotti). Diagnosed with terminal cancer, he chooses to keep this a secret from his family. The pleasant married life Gabriela and Ignacio share changes drastically when she discovers another secret: Ignacio has a mistress who is pregnant with his child. Meanwhile, entrepreneur Rafael Hernández Cosío (Marco de Paula) is also having serious problems with his marriage to Laura (Iliana Fox). But despite his difficult marital situation, Rafael remains faithful to his wife. Fate will bring Gabriela and Rafael together in an idyllic Mexican beach. Their hearts will recognize in each other a kindred spirit, since each of them is facing problems in their marriage.