U.S. HISPANIC
Azteca America launched Azteca GlassWorks Studio, Real Time Participacion Media and programmatic TV and digital during Upfront 2016-2017
Maribel Ramos-Weiner| 12 de abril de 2016
Azteca America kicked off the New York leg of its Game On! 2016-2017 Upfront tour last night by announcing a roster of entertaining family game shows, adventure reality programming, thrilling dramas and spectacular sporting events as well as innovative ways to reach consumers through a new advertising production arm. The announcements were made by Azteca America executives Manuel Abud, president and CEO, and Craig Geller, EVP, Network Sales and Digital at the Gramercy Hotel.The network, which ended 2015 as the fastest-growing Spanish-language network in primetime with 41 percent growth among adults 18-49 and 44 percent growth among adults 18-34, is showcasing its new programming and digital offerings to advertisers in four key markets Los Angeles, Chicago, New York and Dallas via customized, solutions-based presentations emphasizing Aztecas reach as a multiplatform, data-driven media company. Azteca America enters this upfront season on the heels of delivering its best March ratings in five years across all key demos in primetime. We have made good on all of last years promises and our Game On! theme underscores our proven counter-programming strategy, further solidifying our position as an entertainment leader in the U.S., said Abud. This year welcomes the return of the incredibly successful 7pm family hour, La Hora Ganadora with the debut of Ahora Caigo. The 8pm adventure reality block features the new international adventure reality show Desafío followed later in the evening at the 10pm hour by the riveting drama series Rabia. They join Al Extremo and Primetime Futbol two of the networks most successful franchises, to round out a compelling programming slate that appeals to U.S. Hispanic audiences of all ages and programming tastes.Azteca continues to build momentum as the destination for irreverent and exciting Spanish-language programming. This upfront marks a programming milestone for Azteca, with a truly comprehensive schedule of programming for viewers of all ages and interests, said Margarita Black, VP, Programming, Azteca America.The network also unveiled the creation of Azteca GlassWorks Studio, an in-house digital content provider devoted specifically to creating multiplatform stories for advertisers. Additionally, Azteca announced its participation in both digital and TV programmatic platforms. The network will reveal specific details in the coming weeks. Furthermore, the network revealed it is incorporating Real-Time Participatory Media (RPM) technology into its programming to create a high-level of engagement between viewers and shows. Azteca also introduced its digital programming strategy under the theme A Better Life with content that is specific to the needs of its audience.
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