ENGLISH

Azteca America: Counter-programming, relation with TV Azteca and acquisitions are the foundation of our content strategy

Maribel Ramos-Weiner| April 20, 2018

Margarita Black Azteca America

The format ¡Lights, Phone, Action! (15×60’) that Azteca America acquired from VIP 2000 TV, the original reality competition Al Ritmo del Boxeo (60’), the game show Mi Pareja Puede (60’) produced by TV Azteca from a Spiral format and TV Azteca´s thriller series, Más Allá del Miedo (26×60’) were the new shows that Margarita Black, Programming VP at Azteca America, presented at the Upfront.

Black highlighted that the network´s programming strategy is based on counterprogramming, the seven-year agreement with TV Azteca (a PLA special) that guarantees quality content and acquisitions.

She also announced they will have the Miss USA and Miss Universe pageants, as well as the 1-hour content, Camino a La Corona. The specials they will have include El Grito, Mañanitas a la Virgen, and Live desde NY to receive the new year.

¡Lights, Phone, Action! is a very original format. I haven´t seen anything like this in the market. Participants will be chosen from all over the US, they are aspiring directors and producers. We are evaluating the possibility of granting as a prize a scholarship in this area,” explained Black. The production would begin in September.

All these new shows would launch in 2019, with the exception of Más Allá del Miedo that would debut in July.

“For Al Ritmo del Boxeo we want to create a championship and follow the lives of these 12 contestants” she explains.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (1)