ENGLISH

Azteca America announces the appointment of Melissa Covarrubias as VP and general manager of Azteca Houston

Maribel Ramos-Weiner| May 11, 2017

Enrique Pérez, EVP of Azteca America Station Group

Azteca America has announced that Melissa Covarrubias will become the VP and general manager of Azteca Houston, KYAZ-TV.

Covarrubias, who has nearly 20 years of industry experience in the Houston market, will report to Enrique Pérez, EVP, Station Group, Azteca America.

“Melissa is a proven leader in Hispanic media sales and marketing with deep relationships in the Houston market,” commented Pérez. “Her unparalleled knowledge of the market and the industry make her the ideal fit to lead our Houston station. She will work closely with the community and our partners to deliver a deeper connection to our station and our programming.”

She served in various roles for Univision Communications Inc. in Houston over a period of 13 years, and most recently worked as VP of Sales and Marketing for ZipCast from 2014-2017 and special events consultant for the Ronald McDonald House Charities of Greater Houston/Galveston since 2016.

“Azteca America is an acclaimed brand with a loyal and growing audience,” said Covarrubias. “I look forward to exploring innovative ways to further strengthen our ties with the Hispanic community in Houston, which continues to be a powerful force. There’s no doubt that KYAZ is set for tremendous growth in the coming months and years.”

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image