Pablo Mancuso Accion Group
To generate a message for the right audience is a challenge because it is very segmented. “The so-called streaming war, is basically how content owners manage to reach their audience, which used to be on pay TV, but that value proposal is no longer enough for the new user who is looking for other ways to reach content,” explained Pablo Mancuso, president of Acción Group.
Undoubtedly, the audiovisual production industry is experiencing a golden age. The TV viewer has many contents to choose but the producer, albeit having more windows to exhibit his contents, also has greater risks, because “with such a big offer, a great deal of quality content can be expected to get lost in this ocean of content,” said Mancuso. The time when reaching a screen practically meant an ensured success that remains in the past.”
The analyst also indicated that there is still a lot of movement ahead in the so-called streaming war. He recalled that Disney+ is launched in November, but that next year Paramount+, HBO Max, and others will do the same and that Telefónica announced it is leaving the satellite business to focus on streaming.
