U.S. HISPANIC
AT&T and ESPN team up on World Cup dual Language Bracket Predictor
Maribel Ramos-Weiner| 6 de junio de 2014
The 2014 FIFA World Cup will be ESPNs eighth World Cup and most comprehensive presentation to date
In a deal that takes advantage of ESPNs reach across English and Spanish-speaking sports fans, AT&T and ESPN have teamed up around the 2014 FIFA World Cup Brazil to encourage fans to test their knowledge and luck in the dual-language Bracket Predictor presented by AT&T. Prior to the first kick, users must choose which teams from the 32-team pool will advance throughout the tournament, with point totals assigned for each one they get correct. Available on {ESPN.com} and {ESPNdeportes.com}, the bracket was designed so that fans can toggle between both Spanish and English language versions. It also features social elements built into the program to keep fans engaged throughout the tournament. ESPN is promoting the program across ESPNs digital, mobile and social platforms including ESPN.com, ESPNDeportes.com and {ESPNFC.com}. The program also receives visibility on air during World Cup studio programming. ESPN has scale across both English and Spanish-speaking audiences, and this is a great example of how we can create an integrated, targeted program to help our clients reach consumers in an innovative, efficient and ongoing way. It takes a client like AT&T and an agency like MEC Bravo who are willing to look at their investments holistically. Total market programs like Bracket Predictor presented by AT&T represent a key differentiator for ESPN, said John Fitzgerald, vice president of Multimedia Sales, ESPN Deportes.The 2014 FIFA World Cup will be ESPNs eighth World Cup and most comprehensive presentation to date.
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