U.S. HISPANIC

Atresmedia: Working with our own teams to start advertising commercialization of our channels

Maribel Ramos-Weiner| 23 de febrero de 2016

Pay TV in the region is going through very interesting moments, according to Mar Martínez, director of International at Atresmedia.This happens on one hand, because pay TV has had large growth in the last few years and has become the main element of domestic leisure time; and on the other, because the technological improvement that has taken pay TV to thousands of new homes is the same one that favors the arrival of other operators that do not require the big investments necessary in cable or satellite and that, essentially compete from better positions. “We trust that the industry itself will find a way to accommodate all the players, as in other occasions. And, above all, that it is capable of offering the best programs and series via our three channels”, she pointed out.Martínez announced that this year, since they already have enough homes to become a good communication vehicle, in the commercial aspect, they are working with their own teams from Spain and Miami, to begin commercialization of Antena 3, Atreseries and ¡HOLA! TV.As for the OTT business, she said that they are making plans for the region but that they will analyze each market, because they all have distinct peculiarities that must be respected.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.