José Antonio Salso de Atresmedia
“MIPTV is going to be key not only because it is a showcase for new premium content, but also because of our return to face-to-face markets,” said José Antonio Salso, director of Acquisitions and Sales at Atresmedia.
Atresmedia will be presenting several productions with great international potential at MIPTV such as Cardo, created by Ana Rujas and Claudia Costafreda, and produced by Javier Ambrossi and Javier Calvo; La Edad de la Ira, “a gem” based on the homonymous book by Nando López and “which perfectly portrays the problems, hopes, and desires of today’s youth”; and Dos Años y un Día, “a sharp comedy about a comedian who is sentenced to prison and his life begins to decline.”
Series such as Veneno, Señor Dame Paciencia and Deudas, will continue as part of their content offer, and “surprises that we will reveal to those clients that visit our stand” in the Audiovisual from Spain pavilion.
He considers that Atresmedia’s series has a great international projection. “In fact, they are the most demanded in markets such as MIP TV. Atresmedia gave birth to great successes such as La Casa de Papel, Vis a Vis, Veneno, La Cocinera de Castamar or Toy Boy. All show the variety, quality, and popularity of our fictions, to which we continue betting on.”
“Over time, this type of event has become more focused on different regions, so we always prepare a specific strategy for each market and, although our content is recognized for its international nature, we always adapt to the needs and interests of each territory”. Salso added that they are pleased with the results of Q1, and are closing several deals that they will announce soon.
Miguel García, the new head of International Sales at Atresmedia, who is at MIP TV in what would be his first with the team, said that what distinguishes Atresmedia is that it creates premium productions with powerful stories with great international success. “All this makes the Series Atresmedia brand stand out and a guarantee of quality”.
He has no doubt that sales are easier when you are in markets face-to-face. “Markets like MIP TV help strengthen personal relationships, which are our best tool. I am delighted that we are back to face-to-face events. We invite all friends and clients to come and see us at our stand”.
Con José Antonio Salso gerente de Compras y Ventas Internacionales de Atresmedia
