U.S. HISPANIC
Atresmedia: Spanish is the oil of the Latino and entertainment world
Maribel Ramos-Weiner| 31 de octubre de 2017
Maurizio Carlotti, VP of Atresmedia
From the headquarters of Atresmedia in San Sebastián de los Reyes to the outskirts of Madrid, Maurizio Carlotti, VP of Atresmedia, born in Italy, spoke about his vision of the Spanish language as the language of worldwide entertainment and the one that is growing most.
He comments that since he noticed years ago that thousands of people of different nationalities spoke Spanish, “I understood the potential of this language”. Since then, he realized that this would be the oil of the Latino world, and that is how it has been in the entertainment world.”
He explains that Latino talent has always been successful, since “Spanish is mother tongue that spreads the most. Not only are there 500 million people in the world who speak it, but 700 million people who can understand a product in Spanish”.
“This makes Spanish a very big power vector. Additionally, everyone, Latino or not, like Latino things, because it is a style of life… I think Spanish will be the leisure code in the following years, at home and outside.”
As an example and as a defender of linear television, although he recognized that the world is changing, he explains how Netflix is known around the world for the series Narcos, a production shot in Spanish. “Narcos could have been produced in any of the television networks that had enough resources to produce it. The thing is not the talent but the strength of the company. Here in Atresmedia, we are working for the organization to have the strength to be able to produce”.
