U.S. HISPANIC
AMG: We kick off 2023 with new businesses, including representing Pepe Bastón and Elefantec for the general market and several Hispanic projects
Maribel Ramos-Weiner| 15 de febrero de 2023
John Pollak Allied Management Group
Allied Management Group (AMG) has had a busy new year, particularly in terms of new clients for the US Hispanic and Latin America, said John Pollak, who founded the company with Wilmer Valderrama. The agency has just closed a deal to represent José “Pepe” Bastón and his studio Elefantec Global on the US general market through an alliance with CRE84U de Mónica Gil-Rodríguez and Carolina Aymerich.
He explained that Bastón and Elefantec Global already have several ventures in Latin America and the US Hispanic, and AMG will be supporting both in their positioning in the US general market -in English-.
“Pepe is a talent of his generation behind some of the most impressive and successful titles in Latin American history. The opportunity to work alongside him and the Elefantec team is not only exciting but a must to ensure that authentic Latino-influenced stories reach the American audiences that are eager for them,” Pollak and Valderrama said in a statement.
Bastón added: “Our mission is to create relevant cultural content not only for the global Latino audience but also for audiences around the world and we are convinced that our alliance with John, Wilmer, and Mónica is a key element to reaching this audience in the US market.”
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