U.S. HISPANIC
AMCNI: With Strib we train and guide brands willing to navigate gaming and streaming
Maribel Ramos-Weiner| 2 de diciembre de 2022
María Florencia Goeghegan de AMC Networks
Looking- forward to 2023 Strib, AMC Networks International’s platform devoted to gaming, esports and streaming, expands its borders to consolidate as a comprehensive solution for brands targeting younger audiences and seeking to venture into the world of gaming and streaming.
Strib originally came from the concern of connecting different gaming and streaming communities looking to create a community of communities that brought together both the esports scene as the IRL world with streamers and exclusive content.
“By merging recreational and competitive universes and led by a team of streamers leaders in live content, original programs dedicated to esports and open tournaments, Strib is consolidating a comprehensive service for companies that provides creative solutions to both endemic and non-endemic brands that want to participate in the ecosystem, generate partnerships in the industry with creativity plans, content creation, development of sporting events, talent management from the gaming world and social networks,” explained PRODU María Florencia Geoghegan, Country Manager of Argentina and Director of Distribution and Affiliate Sales, AMCNI-LA.
In her opinion, gaming is the gateway to an audience whose main source of entertainment is video games and live gaming of streamers that many brands do not have access to through traditional media. Being Mexico, Brazil and Argentina the main markets of the gaming industry in the region, with a revenue that reaches US$2,500 million and that is expected to reach US$3,600 million by 2023, they have been receiving requests from natural companies of the ecosystem and from many categories that begin to flirt with this world because they recognize the relevance of the gaming world and do not know where to start.
“Through Strib, we fulfill that role of training and guiding to navigate this ecosystem. Likewise, we are developing the entire implementation of metaverses focused on different brands where they can be part of digital worlds via collaborative and recreational activities. Enjoying immersive experiences so that the user can ‘live’ the benefits of the brand,” she explained.
Currently working with brands such as Riot Games, HyperX, Isurus, Roblox, XBOX, Fornite and Garena, among others.
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