ENGLISH

AMC: More than entertainment, we create experiences

Maribel Ramos-Weiner| July 14, 2021

Ivana Steinberg FIAP FTF

Ivana Steinberg, Marketing VP of AMC Networks International – Latin America, said that her role in the company when marketing products, content, channels, and platforms, is to try to achieve a connection between the audience and the brand.

During the FIAP Face to Face Webinar, she indicated that in AMC more than creating content, what they seek to sell to the consumer, in this case, their audience, is an experience with which they feel identified and want to repeat so that in this way they continue on the other side of the screens.

“Many times, and not only regarding television but with any product in life, what the end customer wants is company. It usually happens that if you are alone in the car somewhere far away, you buy a Coca-Cola, for example, and it is to feel you have your cold drink with you. This is how we at AMC see the strategy to connect with our audience, we are there with our users and subscribers,” concluded Steinberg.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image