ENGLISH

Álvaro Garnica of Plural: Miami is an affordable production center

Maribel Ramos-Weiner| April 17, 2011

(Maribel Ramos-Weiner). Plural Entertainment is carrying out several projects in its Miami studios; in addition to the ones it already produces for Hispanic network Vme. One of the new projects is a fiction-centered production series adapted for the U.S. Hispanic market, for which they acquired content rights from Corín Tellado.The company is also producing an interactive fiction in association with Container Group, which has already implemented this format for other networks. But their largest projects by far are the realities Angels at Miami, with E! Entertainment Networks Latinoamérica, and the search of the new Menudo boy band.Álvaro Garnica, general manager of Production and Content of Plural Entertainment, said to PRODU that several years ago the company realized that Miami was the nerve center both for U.S. Hispanic and Latin America. “We understood there was an opportunity in Miami due to the infrastructure and content generation, because Miami is a very Latino market, costs are affordable, it does not compare with the rest of the U.S., and there is a mosaic of cultures and accents that allows us to reach every market,” he added.Garnica also pointed out the importance of branding for producers. “Branding is a great tool for today’s producers. Branding often generates original content or content in itself. Thinking about an advertiser and generating formulas allows us to create generic products that work well,” he said.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image