U.S. HISPANIC
All the contents in a single device
Maribel Ramos-Weiner| 7 de noviembre de 2019
Jose Vazquez Mirada
Mirada defined its service proposal based on three essential axes: “To enjoy the service on all devices, for the final user to be able to come with their own device, and the main thing, to achieve the aggregation of contents regardless of the source,” as explained by José Luis Vázquez, CEO of the company based in Spain.
With the success of the integration of Netflix to the Izzi platform in Mexico, Vázquez assures that “there are two key factors: The integration of the same user experience on all devices, in other words, not to have any distinction between one device and another, and the capability to integrate contents from different sources, such as Fox, HBO, Netflix, and others”.
He said that another differentiating element in relation to diverse options in the market is that this is “a unified tool for the search for contents”.
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