Alejandro Quintero, after holding the position of Commercialization VP at Televisa for 17 years, has returned to his family business, Grupo TV Promo (GTVP), and has started exploring new possible territories, found a third market in the US: The Mexican-American.One of his first actions upon leaving Televisa almost a year ago was to buy a house in San Francisco, California and from there start his research, which revealed a new market for him, currently unattended and with enormous economic potential: The Mexican-American, especially in northern California.”They are not Mexicans, and they are not Americans either, and much less Hispanics, Alejandro told PRODU, stressing that it was a mistake to consider them Hispanics because they don’t come from Spain but from Mexico. They have the need to reflect their own stories.An interesting finding from his quest is that, regarding Hispanic TV, finances and investments are decided in New York and contents in Miami for an audience that is in Los Angeles.
Alejandro Quintero former Televisa and CEO of GTVP: To deploy content in multimedia is key
Alejandro Quintero de GTVP comparte sus nuevas investigaciones sobre los anunciantes
