Alejandro Quintero
In this third and last delivery of the interview that Alejandro Quintero former Commercialization VP at Televisa and CEO of Grupo TVP granted to PRODU, the executive stated that his endeavor will be the expansion of his company’s business model, as well as communicating brands with audiences commercially, both in LatAm as well as in the US Hispanic market.Quintero thinks that Televisas multichannel model was pioneer in the industry and that for 35 years they have developed a successful model that can now be applied in TV stations in Latin America and in a market as complex as the US Hispanic.”In the US Hispanics have habits that are different from Americans and the great challenge is to translate our model to the media that caters to this sector, the model we have, he mentioned.”In the case of Latin America, it is much more simple to do because I feel that they will follow with great interest the stories that TVP has with Televisa, which we will transfer to these countries.He highlighted that his advantage is the deep personal treatment he has with global brands like P&G or Kimberly Clark from the start of his career: “The first client I had 35 years ago was Kimberly Clark and the second was Pepsico, so it is much easier to go to Pepsico Peru and show them our model that has worked throughout all these years and work with local TV stations.
Alejandro Quintero former Televisa and CEO of GTVP: To deploy content in multimedia is key
