U.S. HISPANIC
A+E Networks: We are evaluating ways to grow in US Hispanic, both in digital and in linear channels
Maribel Ramos-Weiner| 20 de abril de 2018
Francisco Guijon A&E Networks
A+E Networks analyzes the Hispanic US market with the intention of defining how they are going to grow in that territory as well, both in digital and in linear channels.
“The Hispanic market in the US is a relevant market and we must pay attention to it. At A+E we are doing this. My responsibilities include US Hispanic, and we are exploring ways to grow,” expressed Francisco Guijón, SVP of Business Development & Digital, Americas for A+E Networks.
He expressed that if you compare US Hispanic with the average US, the Hispanic market is probably growing at stronger rates, therefore it undoubtedly requires attention.
“We are present with our main channel, History en Español. It is a market that offers attractive opportunities. It suffices to see what TV operators are doing in the territory, they are growing with their content offer that focuses on the Hispanic target and we want to be part of that” he added.
