Pardo opina que esta decisión de Google, deja una clara lección para la industria publicitaria, que está precisamente en la construcción del first party data
Adsmovil announced a strategic alliance with Nuestra Vision, a 24/7 Spanish-language TV network offering family-friendly premium programming for Mexicans, Mexican Americans, and Hispanics living in the U.S. This strategic alliance marks a significant milestone for Adsmovil as it expands its reach, audience, content, and media platforms to deliver 360° opportunities across the Hispanic landscape.
By becoming the exclusive seller of Nuestra Vision’s content for the general market (cable and broadcast signals), and bundling Nuestra Vision with Adsmovil’s current offering, the company continues to deliver on its mission of reaching Hispanics across countries of origin, languages, generations, homes, and screens without compromising authenticity.
With the Hispanic market growing exponentially in numbers and value, Adsmovil recognizes the immense potential of the Mexican, Spanish language dominant cohort, a significant audience within the national Hispanic market, which currently stands at 63.7 million strong, representing 19% of the U.S. population, and US$2.7 trillion in purchasing power.
The synergistic alliance with Nuestra Vision allows Adsmovil to tap into the preferences of Mexican, Spanish-dominant Hispanics, who spend their time on multiple platforms including streaming, broadcast, and cable, consuming Mexican content.
Nuestra Vision primarily serves the content preferences of the vast Mexican and Mexican American community, which represents 60% of U.S. Hispanics. With original productions from Mexico, the channel provides audiences with nostalgia, representation, and a sense of belonging. Moreover, Nuestra Vision offers a wide range of family-friendly premium content, including one of the largest and most prestigious libraries of Mexican movies, TV series, live news, live sports, sports news, music, children’s content, educational series approved by the FCC, and hyper-targeted special events.
Nuestra Vision is broadcast over the air (OTA) across 38 broadcast territories through affiliated stations with historically high viewership and the largest audience on the .1 dial as well as MVPDs (DISH Network and DIRECTV), and digital live streaming services like TelevisaUnivision’s ViX, Sling TV, DIRECTV Stream, LocalBTV, and Nuestra Visión’s mobile app.
