U.S. HISPANIC
Adriana Cisneros: Cisneros Interactive in five years has positioned itself as the biggest digital advertising agency in Latin America
Maribel Ramos-Weiner| 3 de noviembre de 2017
Adriana Cisneros, CEO, and Vice-Chairman of Cisneros
Cisneros Interactive is approaching its fifth anniversary and in that time has positioned itself as the biggest digital advertising agency in Latin America, according to Adriana Cisneros, CEO, and Vice-Chairman of Cisneros.
“We are very happy with the evolution of Cisneros Interactive, it is a division we started from scratch and we have super innovative products. We always seek to be as intelligent as possible in how we deliver advertising to people,” expressed Cisneros, who for the fourth consecutive year takes part in the Festival of Media LatAm (FOMLA).
She mentioned that this year they won a very important contract as Facebook re-seller and that is why they opened new offices in Bolivia, Paraguay, Ecuador, and Venezuela. “I think it is a vote of confidence from a very important client,” she added.
She recalled that since they created Cisneros Interactive they thought about a pan-regional operation. To stay relevant, the company invests each year in new companies in order to be able to obtain important know-how. She highlighted that digital advertising is aiming at data and at influencer marketing, where they have companies like Tail and Fluvip. They have also begun addressing commercialization of digital spaces in audio through Audio.Ad.
According to Cisneros, FOMLA continues to be an efficient and effective platform. “The first time we participated in the Festival of Media, Cisneros Interactive didn’t exist. We were barely launching it and we used it as a presentation letter. Now, four years later, we have very interesting brand recognition. We can see that in the amount of meetings,” she ended.
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