U.S. HISPANIC
Acunmedya: Exatlón México opened the doors to the US Hispanic market for us
Maribel Ramos-Weiner| 17 de abril de 2018
Ebru Atasav Tahranci AcunMedya
Ebru Atasav, CEO of Acunmedya, explained during MipTV that for many years they have produced all types of entertainment and formats such as Got Talent, Survivor, and recently Exatlón, launched in Brazil and Mexico where it has been very successful.
Exatlón México opened the doors to the US Hispanic market for Acunmedya, “so we reached an agreement with Telemundo and also with Colombia, where it will be aired soon”.
The executive clarified that they are currently producing for five countries and soon, for more than ten. Likewise, he commented that although they have a hub in the Dominican Republic, from where they have operated for over ten years, they are building a much bigger villa that will open in October this year.
Regarding the technology they use, she explained that they have over 100 editors who work 24 hours a day, 7 days a week for different countries and all kinds of translators. “We are there, we shoot, and a couple of days later we send it via satellite to the editors.”
In her opinion, Exatlón great success lies in the fact that it is a product the whole family likes, and its contestants become an example. “Ernesto is like a national heroe in Mexico, many people adore him. Many of our players are young sportsmen, happy, good-tempered people, and everybody loves them.”
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