U.S. HISPANIC
CincoMAS: We launched our graphic line, on air continuity elements and screen slogan Dale Al Más
Maribel Ramos-Weiner| 1 de mayo de 2018
Cincomas
In the aim to help viewers identify the typology of the content and do it in a dynamic way, CincoMAS launches this week its graphic line and continuity elements on air, together with the new on-screen slogan Dale Al Más.
“Our new image maintains the coherence of the visual line of our group, Mediaset España, and the same time provides us with our own visual entity, that is upbeat and vital, in which we offer our programming contents organized according to topics, to help viewers identify them. We are presenting very attractive graphics, that are more stunning in terms of form and are, above all, intuitive, so they will serve as a guide for viewers to identify their favorite programs,” explains Yolanda Giordani, responsible for CincoMAS.
Within CincoMAS’ thematic blocks, the colors of their logo -blue, red, green and fucsia- transform into elements that group contents according to their typology: blue to identify current day and information spaces, such as Informativos Telecinco and El programa de Ana Rosa; red to represent research formats and news coverages, like Fuera de Cobertura and Samanta y…; green to group fiction bets such as La Que Se Avecina, Tierra De Lobos and Ella Es Tu Padre; and pink to group entertainment spaces that include Viva La Vida, Mujeres Y Hombres Y Viceversa or Mi Casa Es La Tuya.
The channel also launches the new continuity claim, Dale Al Más, striving to invite its audience, Hispanic viewers in the US, Mexico, Ecuador, Panama, Argentina, Chile, Paraguay and Peru to take direct actions.
“We are talking directly to our audience. The one that is making CincoMAS’ presence increasing relevant, that is helping us reach new territories and expand our signal. We invite them all to continue following and accompanying us and discovering our new programs and series, big hits in Spain –most of which are audience leaders or true phenomena on social networks. CincoMAS gives them an international dimension to make them theirs and enjoy them,” explains Giordani.
The international channel has increased the distribution of its signal with the arrival to new territories in the American continent (The US, Mexico, Ecuador, Panama, Argentina, Chile, Paraguay and Peru) and TV platforms like GEEs, offering the signal to cruises and passenger ships around the globe, raising the number of subscribers with access to CincoMAS to nearly a million viewers. The channel offers the most outstanding contents from Mediaset España, with a significant number of daily direct broadcast hours, as well as the company’s social communication actions, moving, for example, the 12-month campaign Se Buscan Valientes against school bullying, to the group of broadcast with institutional bumpers and spots.
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