Peter Blacker
NBCUniversal Telemundo Enterprises has announced a partnership with global video community musical.ly to develop and launch the first-ever US Hispanic original series targeting Generation Z.
The partnership will feature a variety of digital programs, including The Cheese (8 episodes), an entertainment and pop culture show which premieres on Saturday, March 24, and On the Ball (WT) a sports show focused on the world’s top soccer players.
“Musical.ly is a rapidly growing platform with a highly engaged audience,” commented Peter Blacker, executive VP, Digital and Emerging Business, NBCUniversal Telemundo Enterprises. “As we continue to look for opportunities to better serve the growing Latino demographic, we are excited to partner with musical.ly to produce original digital content that is fun and relevant to US Hispanics and the emerging generation Z – an audience that increasingly turns to digital for its news and entertainment.”
The shows will be created and executive produced by Fluency+, Telemundo’s multi-format, multi-platform production studio covering entertainment, lifestyle, politics, sports, and more.
Peter Blacker from NBCUniversal: Our strategy covers all platforms
