Azteca America announced that the network has partnered with the Immigrant Archive Project (IAP) to present Quienes Somos (Who We Are), a compelling video series that documents the struggles faced by Hispanic immigrants to the U.S. from all walks of life. The campaign launches across the network’s stations on Monday, February 26, 2018.
Quienes Somos will highlight the myriad contributions that Hispanic immigrants have made to America through their collective and individual experiences. In the video series, Latino immigrants, from pop star Luis Fonsi to everyday heroes making a difference in their communities, speak to themes such as the importance of education, recalling their first days in the U.S. and the impact others have made on their journeys. Also featured in the series are: Dr. Eduardo Padrón, president, Miami Dade College; actor and producer Edward James Olmos; Gabby Pacheco, a leading immigrant rights advocate, and
Indy 500 Champion Tony Kanaan.
“The IAP’s important work is incredibly relevant and makes for essential viewing in today’s polarized climate. We are fortunate to shine a light on these bright, creative, hard-working people who all have made sacrifices to achieve the American dream,” said Enrique Pérez, EVP, Azteca America TV Station Group.
Quienes Somos will air on all Azteca America stations throughout 2018.