U.S. HISPANIC
Zee Mundo relaunches its website to enhance the user experience and offer new and provocative content
Maribel Ramos-Weiner| 24 de agosto de 2017
Javier López Casella, Head of Business, US Hispanic & Latin America, ZEEL
Viewers of Zee Mundo and fans of Bollywood films will now be able to access the wide variety of programming this genre offers from an all-new website at zeemundo.com.
The site is designed to serve as a second screen, providing different material that complements what airs on the channel. The new website caters to the growing demand for more content and access to the Bollywood film industry.
In addition to a revamped design, the new site offers spectators in strategic territories exclusively the chance to sample the best Bollywood films with streaming technology, access to the latest industry news in Spanish, and behind-the-scenes look into various productions so users can immerse themselves into the world of Zee Mundo.
“We saw an opportunity to create a new platform to bring Bollywood to the Spanish-speaking audience, as we continue engaging conversations with pay-tv providers,” said Javier López Casella, general manager of Zee Mundo.
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