Azteca America delivered some of the best ratings results in the network’s history in July, achieving the network’s highest July prime time delivery since 2012.
Azteca was the fastest-growing Spanish-language broadcast network in July among key demos, including Total Viewers (+27%), Adults 18-49 (+14%), according to Nielsen. This was Azteca’s second consecutive month of year-over-year growth in prime time among these demos.
Prime time programs delivered double and triple digit growth for the network, including +300% among Adults 18-49 for its gameshow, Escape Perfecto at 7pm. Azteca’s new 10pm crime and investigation programming block growed 69% year-over-year for the hour.
Beyond prime time, Azteca is showing growth in other key time periods among Adults 18-49 – in Daytime (+122%) and Weekend Late Fringe (+55%) Azteca was the fastest-growing Spanish broadcaster. Viewers in Early Fringe (+13%), Weekend Daytime (+19%) and Total Day (+7) also grew in July.
KPDF in Phoenix was the fastest growing Spanish-language broadcaster in the market, up 45% Adults 18-49 in prime time. Additionally KYAZ in Houston delivered 51% growth while KAZA in LA delivered +12% growth in the same demo.