U.S. HISPANIC
DHE: Linear television will stay because there are countries in which penetration continues to grow
Maribel Ramos-Weiner| 27 de julio de 2017
Julio César Gómez, CEO of DHE Group
Almost four years after its launch, DHE has managed to position itself as a series and film channel (most from 2014, 2015 and 2016), that since May renewed its image and airs its content without commercial breaks.
For advisors, they developed a plan that includes advertising insertions between content and content, sponsor of slots, films and series.
When consulted on how he sees the business, Julio César Gómez, CEO of DHE Group, commented that linear television will stay in the medium term, because there are countries in which penetration continues to grow.
“But undoubtedly it is necessary to develop and buy contents for all the platforms that are being developed such as VOD, catch up and OTT platforms. Undoubtedly, operators have been developing these platforms because the way to watch content on TV is changing and all the channels are thinking and evaluating how to satisfy that need,” he explained.
He added that he has been working together with the operator for them to maintain the content offer, not only linear but also non-linear.
