U.S. HISPANIC
Telemundo Deportes’ coverage of FIFA Confederations Cup reached over 16 million viewers on TV
Maribel Ramos-Weiner| 4 de julio de 2017
The FIFA Confederations Cup ended with World Cup champions Germany claiming its first Confederations Cup with a 1-0 win over Chile
Telemundo Deportes’ exclusive Spanish-language coverage of the FIFA Confederations Cup that ended with World Cup champions Germany claiming its first Confederations Cup with a 1-0 win over Chile on Sunday, July 2, reached over 16 million viewers on television and delivered 46 million streaming minutes across digital platforms.
The tournament averaged 1.2 million Total Viewers and 605K Adults 18-49, outperforming Univision networks’ broadcast of the FIFA Confederations Cup South Africa 2009, which aired in similar time periods by +47% and +29% respectively, according to Nielsen. Telemundo’s broadcasts also consistently outperformed FOX Sports’ coverage by more than 3X throughout the tournament (202% among Total Viewers and 216% among Adults 18-49, thru the semi-finals.)
Telemundo’s broadcast of the title match between Chile and Germany averaged 2.2 million Total Viewers and 1.2 million Adults 18-49. The match also delivered 2.2 million streaming minutes across Telemundo Deportes’ digital platforms. Locally, the match ranked as the #1 program among total viewers, regardless of language in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, Denver, Tampa and Washington.
Mexico’s 2-1 loss against Portugal on the third place match that aired Sunday, July 2 at 8am ET averaged of 920,000 Total Viewers and 521,000 Adults 18-49. The match delivered 1.8 million streaming minutes on Telemundo Deportes’ digital platforms.
Telemundo’s broadcast of the FIFA Confederations Cup was boosted by Mexico’s participation. The team’s first four games delivered the top broadcasts of the tournament with the opening weekend match against Portugal (Sunday, June 18 at 2pm) at the top – which reached 4 million Total Viewers and averaged 2.4 million Total Viewers and 1.4 million Adults 18-49. Chile vs. Germany’s title match was the most-watched non-Mexico game.
