U.S. HISPANIC
LatinWE and Raze: The Hispanic industry is at the same level as the general market
Maribel Ramos-Weiner| 30 de junio de 2017
Lina Cáceres, Talent manager of Raze and director of Digital and Development Content at LatinWE
When talking about top influencers, we must mention Lina Cáceres, the Talent Management of Raze and director of Digital and Development Content at LatinWE, has accompanied the most important content creators of the region in becoming celebrities in the entertainment industry. A lot has changed since the first Hispanic Influencer Summit and in the third edition, held at the Los Angeles Youtube Space, she assured that the talent they represent is ready for the next step.
“Entertainment is increasingly related with technology and tech is renewed continuously. These kids handle that very well and with the team we have, we are going to continue adding accomplishments. With Raze we are going to prove that the Hispanic industry is at the same level as the general market,” she stated.
According to the executive, these kids have an exceptional talent, but they are also very perseverant and disciplined to accomplish have. She assured that from LatinWE, the biggest challenge was to visualize years ago, who, among the content creators could have a long-term vision, and would be able to understand and commit to the social responsibility they had and she feels they did it very well.
With Raze, the new content production and distribution platform, they will make the show of Sebastián Villalobos, based on his book, YouTuber School, that has managed to sell more than 30 thousand copies in a year. This is one of the several programs they are already developing, which include realities, series and even films.
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