Alan Navarrete, EVP, Head of Distribution and GM for Discovery U.S. Hispanic
Discovery Communications announced today top rankings for several of its U.S. networks in the latest Beta Research Cable Network Interest Study.
In results released this Thursday June 29, Discovery Channel ranked #1 for the second year in a row on high interest in basic cable networks among total non-subscribers, cord-cutters and cord-nevers.
Among digital basic/mid-sized networks, Investigation Discovery ranked #1 for high interest among total adults (tie) and persons extremely/very interested in dropping cable (potential cord cutters). Also among digital basic/mid-sized networks, Science Channel ranked #1 for high interest among total men (tie) and total male cord-cutters.
For the fifth consecutive year, Discovery en Español also received high marks, ranking #1 for high interest among total Hispanics.
Discovery en Español also ranked #1 among:
• Hispanic subscribers 18-49
• Female Hispanic subscribers 18+
• Hispanics 18+
• Hispanic subscribers 18-34
• Male Hispanic subscribers 18+
“Discovery en Español has always been committed to providing high quality content that continues to be relevant and surprise our viewers. We are thrilled to have the highest marks against viewer interest in this Beta Research Study and to be a top three ranked network in the Spanish language pay TV space for the last decade,” said Allan Navarrete, EVP, Head of Distribution and GM for Discovery U.S. Hispanic.
Allan Navarrete appointed general manager for Discovery Networks U.S. Hispanic
