U.S. HISPANIC
USA vs. Mexico on Univision Deportes reached 8.5 millon viewers
Maribel Ramos-Weiner| 13 de junio de 2017
The all-star matchup between the two North American soccer giants took place at Azteca Stadium and averaged 4.5 million Total Viewers 2+
Last Sunday night’s highly anticipated face-off between USA and Mexico was the most-viewed soccer match on any network this year, regardless of language.
The all-star matchup between the two North American soccer giants took place at Azteca Stadium and averaged 4.5 million Total Viewers 2+ and 2.5 million Adults 18-49 who watched the World Cup Qualifier on Univision, with a simulcast on UDN.
Ending in a 1-1 draw, the Mexico-USA World Cup Qualifier bested FS1’s delivery of the same match by +96% among Total Viewers 2+ and +89% among Adults 18-49, and drew in a larger Hispanic audience than the first four NBA Finals games. Additionally, this was the top World Cup Qualifier match in any language on any network in over four years, since March 26, 2013.
Source: Nielsen Fast Nationals, NPM, L+SD data, match window 830pm-1028pm.
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