HITN announced the launch of the programming block Tu Planeta

HITN announced the launch of Tu Planeta, a new programming block designed to encourage species conservation and respect for the environment among young Hispanic audiences.

Tu Planeta will air Mondays, Wednesdays and Fridays at 5pm EST / 2pm PST starting this June.

“HITN is always looking for ways to improve quality of life for the Hispanic population by offering content and information that make a difference. An important part of this effort is promoting environmental awareness and conservation, especially among new generations. Tu Planeta is aligned with and perfectly complements the content strategy we introduced recently with our health and lifestyle block, Vida y Salud Televisión,” remarked Guillermo Sierra, Head of Television and Digital Services at HITN.

“The new programming block showcases high-quality productions about the natural world and environmental issues. Tu Planeta’ features acquisitions from the world’s top distributors as well as our own productions, designed to be enjoyed by the entire family and targeting different age groups. Our digital apps support this new content, and we will soon be announcing initiatives to enable more active audience participation in these important issues,” added Erika Vogt Lowell, HITN’s director of Programming and Acquisitions.

The hosts of Tu Planeta, Ana Osorio and Mariela Irala – both of whom have extensive experience in US Hispanic television – will present the new programming, along with relevant information, updates and fun facts about the natural world.