Telemundo Deportes released its first campaign for FIFA Confederations Cup and World Cup, produced in partnership with Anomaly. Esto es Solo el Comienzo (This is Only the Beginning), debuted on Sunday May 21 across NBCUniversal and the Telemundo Enterprises platforms, as Telemundo and Universo get ready to kick off their exclusive Spanish-language coverage of the Confederations Cup Russia 2017, June 17 through July 2.
The inaugural spot introduces Telemundo Deportes’ campaign to fans by exploring the moments of anticipation before a big match while building up the message that the network’s coverage of the Confederations Cup is just the beginning; a cliff-hanger that lets the viewer also know something big is coming and it is only on Telemundo.
“The U.S. Hispanic audience is young, culturally attuned, and equal parts Latino and American. Yet, their passion for fútbol remains pure, providing an outlet to celebrate both where they are from and where they are going. Our goal is to communicate that Telemundo is also evolving and we are committed to providing the most exciting, authentic Confederations Cup and World Cup coverage ever in America,” said Bill Bergofin, SVP of Brand and Content Development for Telemundo Deportes.
