DishLATINO launched Sigue Haciéndola a comprehensive campaign recognizing and celebrating U.S. Hispanics

DishLATINO launched Sigue Haciéndola (which translates “keep pressing on”), a comprehensive campaign recognizing and celebrating U.S. Hispanics, from their cultural heritage to the values, dreams, and even challenges that inspire them to keep moving forward.

“Sigue Haciéndola is more than a campaign – it’s about recognizing and inspiring Latinos who are working hard to build a better life in the U.S. while also continuing to value their heritage. Twenty years ago, our journey began when we were the first to offer affordable programming connecting Latinos to their culture. Today, we’re proud to be the leaders in the segment because of the trust we’ve continued to build with our customers,” said Alfredo Rodríguez, VP of DishLATINO.

The campaign features new TV commercials starring actor, producer and director Eugenio Derbez. One of the spots, known as Reconocimiento, shows fans recognizing Derbez because of his fame, then turns the focus to the hard-working Latinos who are dedicated to providing for their families and communities.

To help capture and express the sentiment driving Sigue Haciéndola, Latin Grammy Best New Artist nominees Periko & Jessi Leon wrote and recorded an uplifting, original anthem, Somos Latinos.