Karen Barroeta
NBCUniversal International Networks has put together the Marketing and Creativity roles, and announced that both will be responsibility of Karen Barroeta, who was appointed SVP Marketing & Creativity.
Barroeta will be responsible of the five channels controlled by the company in the region: Universal Channel, Studio Universal, Syfy, E! Entertainment and Telemundo Internacional. She also will be in charge of the programming strategies of Telemundo Internacional.
“Karen is a result oriented executive. She has a proven ability in strategic planning, needed to lead our regional teams and which she has proven with her excellent performance heading the creative team, improving our processes quality, communication, and the relationship with our partners in Latin America” said Klaudia Bermúdez, SVP and general manager at NBCUniversal International Networks.
The consolidation of functions is a step forward in the growth plan established by NBCUniversal International Networks, focused on increasing its presence in markets, offering new creative and commercial solutions to its strategic partners.
“I am very excited and committed with this new challenge, especially due to the sustained growth stage that our business is experiencing in the region. This makes of this opportunity a very dynamic one and with great possibilities to take our channels to the next level. I am convinced that with the support of this great team we will accomplish our objective, setting more and more ambitious goals for our Latin American offer” Barroeta said regarding her new role.
