Javier García, SVP and general manager, Multicultural Services for Comcast Cable
Comcast and Sling TV announced that Sling TV will launch on the X1 platform, giving Comcast’s X1 customers access over the Internet to even more content, including hundreds of new multicultural programs and channels. The companies are working to add Sling TV to X1 and will provide more details when the content is available to customers.
“The addition of Sling TV’s multicultural programming will be an excellent complement to the existing international offerings on X1 and will be attractive to our customers. Our customers are becoming increasingly diverse and this is a fantastic opportunity to quickly deliver even more customized and multicultural programming to them, on an X1 platform that’s smart, fast and easy-to-use,” said Javier García, SVP and general manager, Multicultural Services for Comcast Cable.
“Sling TV’s debut on Comcast’s X1 is another step forward in our promise to consumers to be available on their favorite platforms. For the first time, millions of Comcast customers will have access to new multicultural programming options as well as the full suite of Sling TV programming,” said Ben Weinberger, Chief Product Officer, Sling TV.
Pricing for Sling TV services on X1 will be consistent with current offers on other platforms. Sling TV’s multicultural packages start at $10 per month. All Sling TV packages will be available, giving customers the option to customize packaging with genre- and language-specific add-ons.
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Javier García joins Comcast as VP and general manager of Multicultural Services
