Alejandro Chávez, Programming director at Azteca 7
As part of its new graphic and programming image, available starting October 17, Azteca 7 will launch productions such as Entre Correr y Vivir, Dos Lagos and Supermax, as well as entertainment content that aims to enrich Mexican TV with the launching, that same day, of the new open signal Imagen TV by Grupo Imagen, on channel 3.
“We are seeking to have the audience participate more and that is why we chose the topic of remaining alive, close to people who can tell us what they want and what we should do with the screen. On October 7, the only thing that will remain are realities, the magazine programs and weekend films. From July to October, there will be an adjustment in the schedules for the audience and preparing them for the main change,” explained Alejandro Chávez, Programming director at Azteca 7.
The first production about to be launched is Entre Correr y Vivir, a story on car racing in which Vadhir Derbez and Alejandro Camacho take part, in the 9:30pm schedule. This will be followed by others like Dos Lagos and Supermax: El Infierno en sus Mentes from Globo.
“With these productions we are starting a new stage in the development of super productions for the Mexican market, with a strategy that is executed in different platforms,” said Rodrigo Fernández, CEO of Estudio 7.
In entertainment, on October 17 the program Cocineros Mexicanos will also be launched, at 6:30pm.
Luis Guillermo Camacho nuevo VP de Desarrollo de Contenido de Azteca 7
