Guillermo Borensztein, manager of International Business, Telefe
Telefe announced that, as one more step in its global strategy, it appointed Guillermo Borensztein as manager of International Business, in the aim to strengthen and boost the generation of business opportunities abroad.
The company stated that this way they will concentrate both in sales of cans and formats as well as in co-productions and international production services, seeking to maximize the generation of income and the brand’s presence in the world.
In this same context, Telefe opened this year its first production office in the US, with Diego Piasek at the top and with the purpose of generating original contents for this market.
Both Borensztein and Piasek report directly to Tomás Yankelevich, director of Content and International Business.
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