U.S. HISPANIC
Azteca America is the fastest-growing Spanish-language broadcast network
Miryana Márquez| 29 de septiembre de 2016
In primetime, the network reached 6.3 million Adults 18-49
Azteca America finished the broadcast season as the fastest-growing Spanish-language broadcast network in primetime for the 2015-2016 season, among Total Viewers (+33%), Adults 18-49 (+28%) and Adults 18-34 (+29%), according to Nielsen.
This marks the second consecutive season that Azteca has outpaced the growth of all other Spanish-language broadcasters in the adults 18-49 and 18-34 demos.
In primetime, the network reached more than 12.3 million Total Viewers and 6.3 million Adults 18-49.
Adults 18-49 drove growth in the primetime lineup for the season. La Hora Ganadora (The Winning Hour) at 7pm grew +54% over the previous season; Desafío, the 8pm adventure/reality block delivered +81% growth, Al Extremo at 9pm increased by +5% and docu-series and international dramas at 10pm delivered +68% growth over the previous season.
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