Cannes Lions presents China Day, a panorama of the Chinese advertising market’s huge potential

The Cannes Lions International Festival of Creativity, together with the China Advertising Association, announced China Day, a series of fascinating forums presented by leading thinkers in Chinese industry and experts in creativity, marketing and cultural insights. The purpose of the forums is to give delegates at the festival a better idea of the tremendous potential of the Chinese advertising market and the most effective way to approach Chinese consumers.Advertising is one of the fastest-growing industries in China, as has become evident in recent years. China, with billings of $70 billion, is second in the world after the United States. In recent years, China has begun to show its creative talent, winning numerous Lions at Cannes including a Press Lions Grand Prix in 2011 and an Outdoor Lions Grand Prix in 2012.China Daywill be held on Tuesday, June 18, at the Esterel Theater of the Palais des Festivals in Cannes, France.“Without doubt China is a powerful growth nation for many consumer-facing companies. With fast economic, demographic and societal changes, China Day will address many of the challenges that companies are encountering as the profile of the Chinese consumer changes at a very fast rate. With topics such as marketing in China, mobile search and youth trends being discussed, delegates will be given invaluable insight into the Chinese advertising and communications market” said Terry Savage, chairman of Lions Festivals.