MERCADEO

Manuel Aguilera of Diario Las Americas: As media we must give 24-hour service on the Internet but as a paper we must come out 365 days a year

2 de junio de 2013

Manuel Aguilera, director del Diario Las Américas

Manuel Aguilera, director of the newspaper Diario Las Americas, spoke with PRODU on the occasion of its relaunch, with the former evening paper becoming a morning daily published 365 days a year.“Diario Las Americas is a historic masthead in the city of Miami. Next July 4 will mark its 60th year in print. Last year the Mezerhane Group together with Venezuela’s El Nacional purchased the brand and since then we’ve entered a whole new phase. We have shed our 60-year status as an evening newspaper on the newsstands from Tuesday through Sunday” Aguilera said.Considered by many as the daily with the greatest tradition in South Florida, for Aguilera the main goal is to keep serving Florida’s Hispanic community. “We’re out to serve the part of the population that feels more comfortable speaking Spanish, so we will serve that interest locally while covering every topic the reader is interested in” he said.For Aguilera, the way media have changed played a fundamental role in relaunching the daily. “The erosion of newspaper readership by the Internet and social networks means the news is now communicated in a different way from what it was before. I think that when Diario Las Americas was founded, no doubt the idea of an evening newspaper made a lot of sense”.“We have an obligation in the media to provide service 24 hours a day on the Internet, but we have the obligation as a paper to come out 365 days a year in the morning, because that is the time of day for analysis, news and opinion” he said. To subscribe, call (305) 459-4480.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image