BBH selected Patrick Lafferty as a new CEO for North America

Bartle Bogle Hegarty announces the arrival of Patrick Lafferty as U.S. CEO. The executive came to play the role of operations director at McCann North America in New York.Early in his career, he held marketing Lafferty on Travel Channel and Discovery Communications and managed accounts at Leo Burnett.Lafferty is expected to formally begin in summer, leading offices in Los Angeles and New York, formerly led by Greg Andersen who failed to exercise their role in September. Also Richard Stainer, managing director of New York returned to the headquarters of BBH London.Lafferty, will report to Gwyn Jones, global CEO of BBH, and will become part of a management team of New York, which includes the President Emma Cookson, Creative Director John Patroulis and Director of Strategy, Sarah Watson.In February, the office got the lead creative role for the Sony PlayStation, as the brand is preparing to launch its new PS4 console. Other accounts include Unilever Axe agency, Cole Haan and The Weather Channel.For its part, the seat of Los Angeles working for the company Red Bull and Justin Bieber’s manager, Scooter Braun Proyects.”We have a strategic and creative strength in business, and I think Pat will bring outstanding leadership to the offer” said Jones. “We are excited to have him as part of BBH address in the U.S. and in the world”.