Allan Peretz joins MARS Advertising as new senior VP of client service and e-commerce

MARS Advertising announced the acquisition of Allan Peretz as the agency’s senior VP of client service and e-commerce. Peretz will be in charge of client service for Walmart while heading development of the agency’s e-commerce capabilities.Peretz comes from Procter & Gamble, where he worked with the global digital and e-commerce leadership team, and brings with him more than 16 years’ experience in shopper marketing, brand management, digital marketing, e-commerce and IT. In his former position, Peretz exercised strategic responsibility for P&G’s direct-to-consumer e-commerce operations in North America, Asia and Europe.The executive also led the Gillette program Look Your Best, Play Your Best, winner of a Gold Effie, as well as the shared Walmart, P&G and USO program Operation: Family Connect, an initiative that raised more than 4 million minutes of telephone time for U.S. troops and their families.As a brand manager he was responsible for such well-known products as Bounce, Downy, Dawn and Ivory. Before specializing in marketing, Peretz worked in the field of information technology as a consultant for P&G. “We are excited to welcome Allan to the MARS team. He is a classically trained marketer and proven leader with his pulse on the cutting-edge technology and trends impacting our industry today” said Rob Rivenburgh, chief operating officer of MARS Advertising.