Toshiba tabs Grupo Gallegos for Latin American advertising

The Japanese multinational Toshiba has named the multicultural California-based agency Grupo Gallegos to handle its advertising in Chile, Colombia, Peru and Central America.”We are tremendously excited about the opportunity to help a world-leading brand like Toshiba with its strategic and creative positioning in Latin America” said John Gallegos, founder and CEO of the agency.“Latin America’s rapidly expanding economies represent huge growth potential for companies. We are excited to support the growth and expansion of Toshiba’s business in this emerging market” Gallegos said. Grupo Gallegos will be in charge of developing ad campaigns and a unified brand identity for Toshiba and all its product lines including the notebooks Satellite, Portege, Tecra and Qosimo, plus televisions, tablets, hard drives and more.