Gain launches its first cybernovela Aroma de amor

Gain laundry products has launched its first online novela entitled Aroma de Amor (Aroma of Love), an innovative way for the brand to connect with its consumers and entertain them with original content.Aroma de Amor combines the best of the world of telenovelas with an intense plot palpitating with intrigue while revealing the power of love and loyalty. Gain Laundry Detergent is an integral part of the story, since the aroma of the product will play a key role in the twists and turns of the plot. Starring in the cybernovela are actors Melvin Cabrera, Gabriela Vergara, Fernanda Romero and Angie Russian.The novela Aroma de Amor that debuted on Wednesday, May 8, airs on the brand’s YouTube website and will broadcast a total of four episodes this month.